One communications consultant I know likens the discipline as that like working as a veterinarian. The vet deals with animals ranging from the parakeet to the potbellied pit and the myriad of dog and cat breeds in between. Here’s the best part: None of the vet’s patients can tell the vet where it hurts, how bad it hurts or, in general, what’s wrong. And that’s why some people maintain it’s harder to become a veterinarian than a medical doctor.

Do you see any similarity with clients? Let’s not go there.

Smashing Magazine, one of our regular reads on the web, recently ran an article entitled, Turning All Clients Into Dream Clients (or Common Client Difficulties) and you should take a look. In a nutshell, here’s their advice:

• Doesn’t Know What They Want
• Feels Left Out of Process
• Changes Mind Midway
• Doesn’t Understand Web Design
• Doesn’t Provide Enough Information
• Expectations Are Too High
• Struggles to Pay on Time

Complain, complain, complain.

Look: Here’s my point: You are working, for the most part, in the communications business and, by definition, are supposed to be better a communicator than your clients. That’s why they hire you in the first place. All the complaints listed above are just the table stakes required for you to even think about playing the game at the big table with the high rollers. If what Smashing magazine has outline above is the stuff that makes you crazy, then you need to get with a career counselor before you waste any more of your precious time … or that of the clients. Really.

What do you think?

We are all more comfortable hanging around with people who are like us. It is a lot easier to pop into a discussion with other copywriters, or other web designers, or other management coaches, than it is to get engaged in discussions with a group focused on manufacturing, or financial services, or small business strategies.

But there are many, many benefits to making the effort to “move in” with your target market, to become at home in their world:

* Get advance intelligence. If there are changes coming to your clients’ industry, if there are going to be shifts in the way they do business, you’ll learn about it much more quickly from them than you will from either your peers or from the media. [more]

Getting advance intelligence about your clients’ business is priceless.  It might tip you off that there are new opportunities, or it might give you the ‘heads up” that it’s time for you to reinvest in your new business efforts.

That’s what many of our corporate clients do daily in the high-tech marketing industry. Full-time employment isn’t even close to a 40-hour job any more. Seems they are not alone.

Jason Fried, a CNN reporter and author of a new book called Rework, says, “The modern office has become an interruption factory. You can’t get work done at work anymore.”

I’m thrilled on Fridays when usually only one other team member is there in our small office — because I get SO much done. And when I need to crank out an important article or focus on a strategic project, I’m always more efficient and creative between 10 pm and 2 am. Too many college cram sessions, I guess. On the other end of the spectrum, Michelle Stewart gets up at 5 am to plow through her email and tackle client issues before they even log in for the day.

The point is, not everyone works efficiently in a traditional office and this is why clients have reached out to High Tech Connect for home-based expert help over the past 14 years. We were freaking visionaries, way ahead of our time!

So how about some solutions? Jason says there are a lot of things you can do to discourage interruption at work and give people longer stretches of uninterrupted time to get things done. Here are a few:

1. Instead of casual Fridays, how about no-talk Thursdays? Try it. You won’t believe how effective it is. On Thursdays — and you can just try this once a month if you want — no one in the office can talk to each other. You’ll be blown away by how much work you’ll get done that day. I’m just asking for one day a month to start. Try it, trust me.

2. Use passive instead of active communication tools. When someone calls your name, knocks on your door, or stops you in the hallway, you can’t avoid them. Even if you try, you’re already distracted. So, instead of relying on so much face-to-face communication and collaboration — what I like to call “active” communication — try more passive methods of communication. Use e-mail. Use instant messaging. Use collaboration software. Here’s why: If people don’t want to pay attention, they can turn that tool off. They can hide it. They can put it away. You can’t put away a knock on your door or someone calling your name. But you can quit your e-mail app for a few hours. Then, when you’re ready, you can open it up — on your own schedule — and get back to people.

3. Cancel your next meeting. Or just don’t attend it. I’m not suggesting you boycott all meetings — just the next one. Life will go on. And all that stuff you thought you had to talk about with eight other people around a table will get worked out some other way. You’ll gain an hour of time you can spend on more important things. And so will those eight other people. Work can happen without that next meeting. Once you recognize that meetings aren’t as necessary as you thought, they’ll become a last resort instead of a first resort.

Here’s the entire CNN article and video from Jason.

What do you do to minimize interruptions at your job?

Sharlyn Lauby writes: One of the keys to being a successful consultant is information – having it at your fingertips the moment you need it.

While some sources might come and go depending upon the projects I’m working on or the hot topics of the day, there are a few that I keep bookmarked and ready, because I seem to need them on a regular basis.

My top 11 suggestions for online resources that cater to the needs of consultants are listed here. This is just a starter list — add your own suggestions in the comments.

Click here for the original NYT post and to see more detail.

Suddenly, everyone wants to be a consultant. The battle for work heats up again and only the strongest and smartest will survive.

High Tech Connect has a unique vantage point with nationwide clients large and small, agencies and non-profits, new college graduates as well as seasoned industry experts, freelance contractors and newly unemployed perm candidates. We know what it takes to be successful in this challenging market.

Here are a few tips to help you stand out at the top of the candidate pool:

VERSATILE & PROACTIVE: Regardless of your background, the more versatile you are the more valuable you are to clients. You need to be equally strategic and tactical. Clients and employers are still extremely stressed and understaffed. There is little time for formal training or even project direction, so you must be proactive and assertive. Everything you do from the résumé, interview and follow-up needs to assure the client, “I’ll do whatever it takes to make you look great.”

SOCIAL SAVVY: Eighty percent of hiring managers are using LinkedIn to find candidates so if you haven’t yet posted your qualifications and recommendations on LinkedIn, you’re missing opportunities. And every project, from writing to exec comm, now requires some element of social media marketing. If you are still in denial about social media, you will no longer be relevant to today’s employers. High Tech Connect uses a proprietary database, LinkedIn and Facebook to find the right connections for clients because “perfect” candidates are moving targets more than ever before.

RUN A “REAL” BUSINESS: Being an independent consultant requires more than just printed business cards. You are a business owner and the IRS is increasingly auditing people who don’t correctly operate their sole proprietorship. They are also scrutinizing corporate clients for misclassified contractors and leveraging million-dollar penalties. Because of the risks involved with hiring consultants, more clients are requiring sole proprietors to incorporate and carry business liability insurance, or using placement agencies like High Tech Connect who will payroll you.

Finally, while you may be great at marketing a product or service for your employer or clients, you may not feel as comfortable marketing yourself. Take inventory of the tools and techniques in your marketing arsenal and don’t be shy to use them for your personal brand. Call a friend who can give you honest feedback or trade services with another communications colleague whose expertise augments yours.

There’s no time to waste. Projects and jobs are popping up everywhere and you need to be poised for success. Go get ‘em!

Have some of your own tips to share? Leave a comment here and share this post with your colleagues.

Author Seth Simonds says, “Generating leads for your freelance business isn’t easy but it doesn’t need to be like pulling teeth. Get out there, have confidence in your ability to provide good things to the world, and meet some people. The rest will become easier with practice.”

Take a look at his post 7 Tips for Marketing Your Freelance Business Offline for some simple ways you CAN build your own business with real people in everyday situations.

The San Jose Mercury News sheds light on the growing numbers of independent contractors at work in Silicon Valley, complex compliance issues for independent contractors, increased fines for corporations and tougher audits for contractors.

“Tech companies are nervously eyeing proposals in Washington to beef up enforcement and increase fines for violations of a complicated set of rules covering the use of independent contractors. The issue has special resonance in Silicon Valley, where thousands of engineers and programmers work as independent contractors for companies ranging from startups to some of the area’s tech giants.”

But the same issues apply to marketing and communications consultants, like those High Tech Connect represents. Anyone who wants to be a sole proprietor and start their own business providing services needs to understand the IRS has explicit rules about how you can work with your clients. Check out that IRS definition of Independent (Self-Employed) or Employee? here.

Intel said it uses “very few” independent contractors, preferring to hire employees. Cisco said it has “processes” in place to make sure its workers are “properly classified and managed in compliance with the policies set forth by the state and federal governments and their regulatory agencies.”

That’s one of the reasons companies like Cisco work with High Tech Connect to safely and legally employ independent contractors.

Ultimately, independent contractors are just as responsible for managing their business as a BUSINESS, and knowing how to operate within the laws and definitions is key to your success. Read the Merc’s article here.

These are the winners in the 11 categories:

1. Entrepreneurship and small business. Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim.
2. Leadership. Maestro: A Surprising Story About Leading by Listening.
3. Management. The Four Conversations: Daily Communication That Gets Results by Jeffery Ford & Laurie Ford.
4. Marketing and advertising. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by by Chris Brogan & Julien Smith.
5. Sales. A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level by Marc Miller.
6. Finance and economics. False Economy: A Surprising Economic History of the World by Alan Beattie.
7. Biographies and narratives. The Match King: Ivar Kreuger, the Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.
8. Current interest. Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves by Andrew Ross Sorkin.
9. Personal development. Power of 2: How to Make the Most of Your Partnerships at Work and in Life by Rodd Wagner & Gale Muller, Ph.D.
10. Innovation and creativity. The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger L. Martin.
11. Big ideas. What Would Google Do? by Jeff Jarvis.