Author Seth Simonds says, “Generating leads for your freelance business isn’t easy but it doesn’t need to be like pulling teeth. Get out there, have confidence in your ability to provide good things to the world, and meet some people. The rest will become easier with practice.”

Take a look at his post 7 Tips for Marketing Your Freelance Business Offline for some simple ways you CAN build your own business with real people in everyday situations.

These are the winners in the 11 categories:

1. Entrepreneurship and small business. Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim.
2. Leadership. Maestro: A Surprising Story About Leading by Listening.
3. Management. The Four Conversations: Daily Communication That Gets Results by Jeffery Ford & Laurie Ford.
4. Marketing and advertising. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by by Chris Brogan & Julien Smith.
5. Sales. A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level by Marc Miller.
6. Finance and economics. False Economy: A Surprising Economic History of the World by Alan Beattie.
7. Biographies and narratives. The Match King: Ivar Kreuger, the Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.
8. Current interest. Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves by Andrew Ross Sorkin.
9. Personal development. Power of 2: How to Make the Most of Your Partnerships at Work and in Life by Rodd Wagner & Gale Muller, Ph.D.
10. Innovation and creativity. The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger L. Martin.
11. Big ideas. What Would Google Do? by Jeff Jarvis.