“Someday we should shoot a little video for YouTube of freelancers scurrying around, frantically creating all the documents and preparing all the listed arrangements, then donning our space suits, screwing on our bubble helmets, and walking down the long corridor into the space center, getting strapped in ready for launch . . . . and waiting, waiting, waiting . . . . until our skin sags, our flesh falls away, and we die there. . .waiting.”

OK, it’s not that bad, but in this business you’ve got to play the numbers game. If you aren’t marketing yourself while doing billable work, one day soon there won’t always be billable work.

Working for yourself is rewarding, but only if you have The Right Stuff.

Certainly, my three children may have altered my career from a traditional corporate trajectory, but I think the necessity of flexibility resulted in an even better, more innovative career.

And because I had three children in five year — and I loved what I do — I created a company called High Tech Connect. Over the past 14 years, my business has benefited hundreds of clients and consultants, connecting people who otherwise would not have found each other, generating millions of dollars in business.

Will three (or more) kids kill a career? Only if you think it will. And if you think you can, you can create an even better, more rewarding and prosperous career.

Then the client calls stopped. Business screeched to a trickle, coincidentally right before the Big Move. Holy crap. Sleepless nights and anguished days dragged on with one nagging question: “What if I just made the hugest mistake?” Of course, new business is coming in again, and we’re thriving in an environment that will generate even more success. Still, even after 14 years as a profitable, successful business owner, it’s still a challenge to push past my fear of failure.

Sara Blakley was selling fax machines until she decided to cut the feet off her pantyhose. She invented Spanx. Of course, she didn’t exactly ride a rocket to success and fame and fortune.  It was two long years from the time she grabbed those scissors in 1998 to founding Spanx and then to today with 105 employees and a presence in 10,000 retail locations.

“When I cut the feet out of my pantyhose that one time, I saw it as my sign. I had been visualizing being self employed prior to this happening. It was my mental preparation meeting the opportunity in that moment.”

For me, living and working in Silicon Valley is the equivalent of getting an MBA in entrepreneurial chutzpah and prepared me for my own “ah-ha” moment.  After working on both sides of the freelance world, I knew lots of people looking for senior marcom professionals to work on long and short-term projects and I knew many more people who were a perfect fit for those projects.  I realized I could monetize my address book if I was willing to invest my own reputation and hard work.

But what if you move to a nice new building and nobody ever calls you again?

Sara says,

My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn’t have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don’t be afraid to fail.

I didn’t have the early mental training like Sara, so I find strength in her words and encourage you to read the interview, prepare yourself to be a wildly successful person and seize the opportunity when it comes by.

In a recent post about Francis Ford Coppola, we learned that he believes time — taking time — is an important element of the creative process.  According to a recent article in the Wall Street Journal, there are different lines of thought about how much time and effort Shakespeare spent on his writing.

According to the editors of the first folio, “What he thought he uttered with that easiness, that we have scarce received from him a blot in his papers.” The author of the article in the Wall Street Journal, Stephen Greenblatt writes,

The notion that Shakespeare rarely revised his work makes perfect sense. Here, after all, was a man who wrote, on average, two plays a year, acted in his own plays and those of others, penned sonnets, and helped to run a theater company, to say nothing of his many other business interests. The original manuscripts have all long disappeared, but biographers have endlessly repeated the claim that they were “unblotted.” After all, where would Shakespeare have found the time for rewriting?

Greenblatt explains that scholarship reveals Shakespeare was a compulsive reviser, ever in search of the more perfect turn of phrase.  And he concludes that one of Shakespeare’s other gifts — beyond mastery of the language and a narrative genius — was his ability to make it look as if writing was easy for him.

In business, the creative process is almost inevitably a collaborative effort and, when a team is at work, it’s important to know — and believe — that certain positions and assignments are covered by the best possible talent.  The writer who appears to be struggling is … struggling … and is probably pulling down the vibe for the whole team. So, for all you writers out there: sweat out the details, but never let your clients see you perspire.

Business at High Tech Connect is up, up, up and, apparently, we aren’t the only one. Online freelance marketplace Elance just released its Q4 2010 highlights and is reporting both year-on-year and quarter-on-quarter growth — during a quarter that is normally slow.

For the fourth calendar quarter of 2010, Elance reports employers spent $27M through its service for freelance work. Compared to the previous year, that’s a 44% increase.

As if that isn’t impressive enough, here’s the kicker: Growth from Q3 to the normally slower Q4 was 11%. Let’s be sure we see that: During Q4, normally the slowest quarter of the year, the spend on freelancers through Elance grew 11% compared to Q3.  Thanksgiving? Christmas? Bah, Humbug! Perhaps Dickens’ Christmas Carol gets turned upside down this year and the best gift we could get is the chance to work.

At High Tech Connect our consultant placement business is booming — so much so I had to cancel my planned Week Off this week. (It’s far more fun to make magic for my clients than tackle neglected closets and household repairs.)

At the risk of sounding pedantic and grumpy, I’m constantly amazed how marketing communications professionals can do a such a poor job of marketing themselves. Then, the whole self-marketing communications problem is exacerbated as more and more people work remotely. Distance can breed low awareness or, worse, lack of appreciation.

Gina Trapani has thought long and hard about these issues and her insights have come to the attention of Fast Company who has given her a platform. One of her most pithy, accurate insights appears above:  How Telecommuters Stay Close.

Trapani does an excellent job of running down the different ways to use technology to stay close but doesn’t overlook the human touch such as making sure you visit everyone, and that means everyone, when you do make your way to the client’s office.

What are your tips for staying close from afar? How do you stay top of mind even if you’re in another time zone?

We are all more comfortable hanging around with people who are like us. It is a lot easier to pop into a discussion with other copywriters, or other web designers, or other management coaches, than it is to get engaged in discussions with a group focused on manufacturing, or financial services, or small business strategies.

But there are many, many benefits to making the effort to “move in” with your target market, to become at home in their world:

* Get advance intelligence. If there are changes coming to your clients’ industry, if there are going to be shifts in the way they do business, you’ll learn about it much more quickly from them than you will from either your peers or from the media. [more]

Getting advance intelligence about your clients’ business is priceless.  It might tip you off that there are new opportunities, or it might give you the ‘heads up” that it’s time for you to reinvest in your new business efforts.

That’s what many of our corporate clients do daily in the high-tech marketing industry. Full-time employment isn’t even close to a 40-hour job any more. Seems they are not alone.

Jason Fried, a CNN reporter and author of a new book called Rework, says, “The modern office has become an interruption factory. You can’t get work done at work anymore.”

I’m thrilled on Fridays when usually only one other team member is there in our small office — because I get SO much done. And when I need to crank out an important article or focus on a strategic project, I’m always more efficient and creative between 10 pm and 2 am. Too many college cram sessions, I guess. On the other end of the spectrum, Michelle Stewart gets up at 5 am to plow through her email and tackle client issues before they even log in for the day.

The point is, not everyone works efficiently in a traditional office and this is why clients have reached out to High Tech Connect for home-based expert help over the past 14 years. We were freaking visionaries, way ahead of our time!

So how about some solutions? Jason says there are a lot of things you can do to discourage interruption at work and give people longer stretches of uninterrupted time to get things done. Here are a few:

1. Instead of casual Fridays, how about no-talk Thursdays? Try it. You won’t believe how effective it is. On Thursdays — and you can just try this once a month if you want — no one in the office can talk to each other. You’ll be blown away by how much work you’ll get done that day. I’m just asking for one day a month to start. Try it, trust me.

2. Use passive instead of active communication tools. When someone calls your name, knocks on your door, or stops you in the hallway, you can’t avoid them. Even if you try, you’re already distracted. So, instead of relying on so much face-to-face communication and collaboration — what I like to call “active” communication — try more passive methods of communication. Use e-mail. Use instant messaging. Use collaboration software. Here’s why: If people don’t want to pay attention, they can turn that tool off. They can hide it. They can put it away. You can’t put away a knock on your door or someone calling your name. But you can quit your e-mail app for a few hours. Then, when you’re ready, you can open it up — on your own schedule — and get back to people.

3. Cancel your next meeting. Or just don’t attend it. I’m not suggesting you boycott all meetings — just the next one. Life will go on. And all that stuff you thought you had to talk about with eight other people around a table will get worked out some other way. You’ll gain an hour of time you can spend on more important things. And so will those eight other people. Work can happen without that next meeting. Once you recognize that meetings aren’t as necessary as you thought, they’ll become a last resort instead of a first resort.

Here’s the entire CNN article and video from Jason.

What do you do to minimize interruptions at your job?

The project begins. The client has a clear expectation about what the deliverable should look like.  The texture, color, shape and size.  You’re the marketing communications person, not the client, and this puts you at a disadvantage. By definition, you’re the better communicator of the two, or you should be.

Then there’s the second scenario:  The client has, at best, a vague notion of what she wants but will let you know when she sees it and now you’re working in Nordstrom, hoping you have something on the floor she’s going to love. And that you don’t burn up so many hours letting her try things on that the project becomes hopelessly unprofitable.

Freelance Switch has a post you might want to read, A Method for Meeting Client Expectations.  I sincerely hope you don’t learn too many new things in this post because you probably need to be at a more advanced, competitive level.  On the other hand, you really need to have these lessons incorporated deeply into your consulting practice. For example…

On some instances, I’ve shown clients clips of my work to show them the different options in tone they can use; otherwise, they may think all copy is the same. For example, do they want short, punchy headlines? Do they want the content with bullets? Do they want things written in first- or third-person tone? I go right to the nitty gritty, because the more information you have, the better you can produce what the client has hired you to do. Just because they cannot articulate themselves doesn’t mean it’s a free for all–you have to know how to get your clients to express what they want. (And most of you know, that’s more than asking, “What do you want?”)

Here’s a link to the entire post. What tips can you share?

6. Be more creative. Are you giving out thumb drives? T-shirts? Are they boring? How can you make them more interesting and creative? Are you allowed to be provocative? Think about who’s coming by your booth. What devices do they carry, and how could you interact with them in more original ways? My thoughts are just forming here, but I’ve got some ideas that include Google Goggles, Google Maps and your post show parties and events. . How about integrating a FourSquare, Facebook Places, or Gowalla activity that showcases your company? How about using the bar-code scanner app (Android or iPhone) to show prospects the super secret locale of your executive private round table and whiskey tasting event? Get creative now.. and hurry.

Now you hurry up and read Phil’s list and let me know what you think.