Lisa: Tech PR agency pro

With nearly two decades of promoting technology products and services, Lisa Ballard has experience in an array of industries. For the last decade she has focused on public relations for a range of hi-tech clients including enterprise, database and application development software; Internet-based SaaS and other services; telecommunications; and consumer electronics. Her agency experience includes serving as senior vice president and technology practice leader for Manning Selvage & Lee, Atlanta, in addition to working with Fleishman-Hillard, Burson-Marsteller, and boutique firms specializing in hi-tech.

Prior to concentrating on public relations, Lisa was marketing director for various business-to-business software and hardware vendors where she created and implemented marketing strategies that quickly and positively impacted revenues. Lisa’s educational background of the Wharton School combined with a degree in systems engineering gives her a unique perspective from which to solve business communications challenges. She is able to quickly translate product features into competitive advantages that offer customers business benefits.

Lisa Ballard can be contacted via Twitter.

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