Social Media Means Letting Go of the Message

Ever tried having a conversation in a room without letting the other people talk? One-way communication has limited effectiveness, and the real power of social media means you have to allow others in. You HAVE to be social.

PR consultant Tom Woolf blogged about this power of engaging in a conversation with your customers and colleagues. And the toughest part… the letting go of control. He specifically details how the U.S. Army is promoting its brand with the help of “no control” social media.

Read more about ArmyStrongStories in Tom’s article, Embracing Social Media Means Letting Go of Control.